Preferred Medical Plan

Many people, especially young people, even when they can afford it don’t get health insurance because they think never it’s going to happen to them, as if they would have some sort of superpower. To reach out to them and remind them that that’s not necessarily the case, we created these recognizable visuals to deliver the message succinctly and memorably. The executions ranged from physical posters to social media posts, web banners and OOH installations. The results were outstanding in terms of brand awareness and ultimately, more young people got insured.