Preferred Medical Plan

Young people are less likely to get health insurance than the average thirty something and older. To cater to this elusive demographic we developed a tailored campaign that spoke to them in relatable terms while presenting them with familiar, everyday situations in a very visual, unique and memorable way. The executions ranged from physical posters to social media posts, web banners and OOH installations. The results were outstanding in terms of brand awareness and ultimately, more young people got insured.