NBCUniversal

When NBCUniversal’s flagship Hispanic market network, Telemundo, wanted to consolidate all its community outreach programs, including education, healthcare and financial wellbeing, into one cohesive campaign, we created “El Poder En Ti” (The Power Within). This comprehensive communication effort, which included brand development, broadcast PSAs, online content, social media, print, OOH and more, focused on the consumers’ inner power and will to achieve their utmost dreams and goals. The campaign reached beyond their viewership core and surpassed the client’s expectations in terms of awareness, brand recognition and goodwill.