B2B communications don’t have to be dull and dry. With the opposite approach great results can be obtained. And that’s precisely what we did when Alliance Laundry Systems, one of the global leaders in industrial laundromat equipment, came to us to help them communicate the financial benefits of their products and services to their prospective investors and franchisees. The campaign, which included the development of a micro site, posters, trade publication ads and more, significantly surpassed the client’s projections in terms of new sign ups across Latin America.